A new identity for smarter travel in Drimnagh

We have been working with Dublin City Council and Drimnagh Smarter Travel Community to create a new logo and brand identity for their project, with local school children providing the slogan and inspiration for the new identity – which was unveiled in Drimnagh today.

Our team went to visit local schools that had completed their Green Flag for Travel and invited them to help inspire the new logo through a poster competition. We spoke to each of the classes in turn about branding and identity, explaining logos, slogans and other brand identity tools.

The children all took their own individual “Ideas Books” home for the mid-term break and when they come back to school in November they’ll be picking their best ideas to design a poster, and a logo for the Smarter Travel campaign. The schools chosen to participate in our competition have both been awarded their Green Flag for travel in the past few weeks, so they are experts on smart travel, green living and reducing waste in their community. The Green Schools programme is run by An Taisce and it’s wonderful to see how knowledgeable and conscientious it has made all of the school children. 

In the end there were so many great entries that there were two winning classes, one for best poster from 5th Class at Our Lady of Good Counsel, and another for best Slogan from Mr. Maher’s 5th class at Drimnagh Castle.

The wining slogan “hike it, bike it, like it” was used for the new logo, and all of the entries inspired the look of the new logo – which was unveiled today. Drimnagh Castle Boys School, Our Lady of Good Counsel Girls, and Infant School walked through Drimnagh streets in the winter sunshine to the awards ceremony at The Bosco Youth Centre

Officially launched by Michael Philips, Dublin City Council City Engineer and recently appointed President of Engineers Ireland, Diana Bunici from RTE’s Elev8 was also on hand to announce the winners and meet the kids, and there was lots of great healthy food on offer from Soup Dragon, and music from the very talented Peter Boyne.

The two winning classes will both go to the Science Gallery in Dublin next week, and all of the participating children received a special high-vis goody bag for all of their hard work. The participating schools have all received vouchers to spend on bike equipment for the school, and the highly commended children won book vouchers for their classes. We love the new logo and are looking forward to seeing it popping up all over Drimnagh in the future.